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Motilal Oswal Asset Management Company (‘MOAMC’) has launched a Valentine Day campaign towards educating investors in building financial future with Systematic Investment Plans (‘SIPs’). The said campaign ‘encourages individuals to make a different kind of commitment—one that lasts a lifetime, through disciplined investing in mutual funds.

In its latest digital campaign, MOAMC presents a heart-warming yet insightful film that redefines the idea of commitment, emphasizing the importance of financial security through SIPs. The campaign film follows the story of two roommates, Prachi and Aashi, as they navigate the excitement of Valentine’s Day. While Aashi prepares for a romantic evening, Prachi surprises her with an unexpected commitment—not to a partner, but to her future. She has chosen to invest in a SIP, ensuring financial stability and long-term growth.

Speaking on the campaign Sandeep Walunj, Group CMO, Motilal Oswal Financial Services Ltd said, “Love and relationships evolve, but financial security is something you can always count on. Our Valentine’s Day campaign reinforces the importance of investing early and consistently through SIPs, ensuring that individuals can fulfil their long-term goals—whether it’s traveling, buying a home, or achieving financial independence."

Through witty and relatable storytelling, the film encourages young investors to prioritize financial planning. It highlights SIPs as a simple, stable, and trustworthy way to create wealth over time.

In the past year, Motilal Oswal AMC campaigns have highlighted the importance of financial planning and SIPs through a series of impactful films. The new campaign follows MOAMC's earlier investor education campaigns for Republic Day, New Year, Diwali, Raksha Bandhan, and Children's Day.

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