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2026-07-24 12:01:27 pm | Source: Accord Fintech
Reliance Industries rises as its arm launches AJIO Beauty platform
Reliance Industries rises as its arm launches AJIO Beauty platform

Reliance Industries is currently trading at Rs. 1278.00, up by 2.65 points or 0.21% from its previous closing of Rs. 1275.35 on the BSE.

The scrip opened at Rs. 1265.70 and has touched a high and low of Rs. 1,283.00 and Rs. 1250.55 respectively. So far 205871 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 1611.20 on 05-Jan-2026 and a 52 week low of Rs. 1,250.55 on 24-Jul-2026.

Last one week high and low of the scrip stood at Rs. 1346.25 and Rs. 1,250.55 respectively. The current market cap of the company is Rs. 1723504.13 crore.

The promoters holding in the company stood at 50.48%, while Institutions and Non-Institutions held 38.48% and 11.04% respectively.

Reliance Industries’ step-down subsidiary -- Reliance Retail (RRL) has launch AJIO Beauty platform to strengthen its presence in the fast-growing beauty and personal care segment as part of its broader fashion and lifestyle ecosystem. The platform is designed to move beauty shopping beyond a purely transactional experience by incorporating trend discovery, curated routines, ingredient-led recommendations and personalised suggestions for users.

The platform combines the fashion-first digital reach of AJIO with the beauty expertise of Tira, RRL's omnichannel beauty venture, to create a one-stop destination for skincare, makeup, haircare, fragrances, bath and personal care products. AJIO Beauty will offer products across value, bridge-to-luxury, premium and luxury categories, featuring more than 1,500 Indian and global brands.

The platform will deliver to over 19,000 pin codes across the country. Further, a range of beauty products would also be available on RRL’s quick-commerce delivery service -- AJIO Rush.

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