Recode Studios soars on foraying into quick-commerce space with Nykaa Now
Recode Studios is currently trading at Rs. 372.00, up by 8.70 points or 2.39% from its previous closing of Rs. 363.30 on the BSE.
The scrip opened at Rs. 380.00 and has touched a high and low of Rs. 380.00 and Rs. 372.00 respectively. So far 3200 shares were traded on the counter.
The BSE group 'M' stock of face value Rs. 10 has touched a 52 week high of Rs. 380.00 on 11-Sep-2026 and a 52 week low of Rs. 171.00 on 08-Jun-2026.
Last one week high and low of the scrip stood at Rs. 380.00 and Rs. 327.10 respectively. The current market cap of the company is Rs. 401.29 crore.
The promoters holding in the company stood at 65.02%, while Institutions and Non-Institutions held 13.41% and 21.58% respectively.
Recode Studios has entered the quick-commerce segment through Nykaa’s 60-minute delivery service Nykaa Now, making its beauty and personal care portfolio accessible to consumers across the top seven cities. The initiative marks an important step in Recode’s omnichannel expansion, enabling faster product discovery, convenient fulfilment and wider digital reach.
Recode is one of the trending brands on Nykaa’s existing platform, which has enabled the brand to expand its presence to Nykaa Now. The initiative provides Recode with an additional high-frequency consumer touchpoint while leveraging Nykaa’s established digital retail and fulfilment ecosystem. The quick-commerce channel is expected to support faster fulfilment, improved product discovery and greater convenience for consumers, particularly in urban markets where demand for rapid delivery continues to grow.
Importantly, Recode’s foray into quick commerce does not require any additional spending or investment from the company. The existing supply chain and fulfilment network established with Nykaa will also cater to the delivery requirements of Nykaa Now, enabling the company to expand into quick commerce without incremental logistics or infrastructure investment.
