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Below the "Quote on Gold" by Mr. Veer Mishra, Co-Founder of Plus

The growing demand for digital gold and sleek jewelry during the festive season is purely an indication to the changing buying habits of Indian consumers, who are increasingly looking for convenient and stylish ways to invest in gold.

Indians love gold, but traditional gold investments can be a pain. Digital gold and sleek jewelry are changing the game, making it easy and affordable for everyone to invest in gold.

Here's why digital gold and sleek jewelry are trending this festive season:

• Digital gold is convenient. You can buy, sell, and store gold with just a few taps on your smartphone. No need to visit a jewelry store or worry about keeping your gold safe.
• Sleek jewelry is stylish. Forget about heavy, ornate gold jewelry. Sleek jewelry is minimalist and versatile, perfect for everyday wear or special occasions.
• Both digital gold and sleek jewelry are affordable. You can invest in gold for as little as a few rupees, and there are a variety of sleek jewelry designs available to fit all budgets.

Over the last decade, even the government has made lot of provisions for us to Invest in Gold :

• In 2015, the Reserve Bank of India (RBI) launched the Sovereign Gold Bond (SGB) scheme, which allows investors to buy gold in digital form.
• In 2016, the RBI launched the Gold Monetization Scheme (GMS), which allows investors to deposit their physical gold with banks and receive gold certificates in return.
• In recent years, a number of digital gold startups have emerged in India, offering users a variety of features, such as fractional investing, live gold rates, and doorstep delivery of physical gold.
• The sleek jewelry market in India is also growing rapidly, with a number of brands offering minimalist and contemporary designs.

The growing demand for digital gold and sleek jewelry is a positive trend for the Indian gold industry. It shows that Indian consumers are open to new ways of investing in gold and that they are looking for stylish and versatile gold jewelry.

As a startup founder in the gold savings vertical, I am committed to making it easy and affordable for everyone to save in gold.

Above views are of the author and not of the website kindly read disclaimer