Prithvi Exchange soars on launching ‘Forex on WhatsApp’
Prithvi Exchange (India) is currently trading at Rs. 134.00, up by 5.45 points or 4.24% from its previous closing of Rs. 128.55 on the BSE.
The scrip opened at Rs. 132.20 and has touched a high and low of Rs. 134.95 and Rs. 130.95 respectively. So far 4031 shares were traded on the counter.
The BSE group 'X' stock of face value Rs. 10 has touched a 52 week high of Rs. 203.50 on 22-May-2025 and a 52 week low of Rs. 92.05 on 02-Feb-2026.
Last one week high and low of the scrip stood at Rs. 134.95 and Rs. 104.00 respectively. The current market cap of the company is Rs. 110.17 crore.
The promoters holding in the company stood at 72.02%, while Non-Institutions held 27.98% stake in the company.
Prithvi Exchange (India) has launched its Forex on WhatsApp service, a progressive digital initiative that further strengthens the company’s commitment to innovation, accessibility, and technology-led customer engagement in the D2C segment.
With a longstanding reputation built through its extensive 33 physical branch network across the country, the company is now advancing toward a dynamic ‘BrickClick’ model, seamlessly blending its trusted offline presence with modern digital interfaces. This strategic integration enables customers to initiate their forex requirements digitally while continuing to benefit from the reliability, compliance framework, and service excellence that define the brand.
Through the WhatsApp interface, customers will be able to access live and dynamic foreign exchange rates instantly, initiate forex booking requests for currency purchase, encashment, or remittance, and resolve forex-related queries through an intuitive conversational interface. The launch of the WhatsApp Forex Assistance represents an important step in Prithvi Exchange’s strategic roadmap toward scalable digital infrastructure, enhanced customer accessibility, and future-ready service delivery models.
