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Payment aggregator and gateway company PhiCommerce has launched India’s first and most comprehensive omnichannel payment orchestrator - PHOR. This innovative tool will optimize payment process for enterprises across online, doorstep and point-of-sale transactions, reducing failure rates, lower transaction costs and even offer flexible payment options to customers. This goes one step ahead of other orchestration solutions in India that are only focused on online transactions. 

 The global economy loses more than $118 billion annually due to failed payments, an issue exacerbated by inadequate payment systems (LexisNexis Study). PHOR aims to address this costly issue by seamlessly integrating payment aggregators across all channels, making the product India’s first omni-channel payment orchestrator. 

 Businesses typically use half a dozen payment providers, acquirers, and banks but they only need one payment orchestration provider, a provider that detects fraud, integrates all payments, and does several smart things. The orchestrator serves as a centralised hub that enables merchants as well as companies to integrate various payment methods, gateways, and providers, even in multiple markets and geographies. Processing payments today is extremely challenging and more than 45% of businesses struggle with managing their payments. 

How does PHOR simplify payments?

1. Unified orchestration layer - Integrates multiple payment service providers (PSPs), acquirers, and banks into a single platform, streamlining payment processes and reducing the need for managing multiple integrations.

2. Readily available PA/PGs and seamless Integration with PSPs: Helps you get started immediately and enables easy connection PSPs, drastically reducing integration times and effort

3. Comprehensive dashboard: Provides a centralized dashboard for managing all aspects of payment operations, including monitoring transactions, handling settlements, issuing refunds, and managing reconciliation processes. This dashboard serves as a one-stop solution for all payment-related activities, making operations more efficient and less time-consuming.

Speaking on the launch, Rajesh Londhe, Co-Founder and Head Payments, PhiCommerce said, “We are thrilled to have entered this new phase of innovation and bringing the launch of ‘PHOR’. We are glad to be the pioneers in building India’s first and the most comprehensive omnichannel payments orchestrator. It will streamline payments across all channels and enhance flexibility and performance for payment providers. PHOR will increase payment success rates, routing algorithms in payment processes and smart transactions will enhance transaction success rates and efficiency. It will further simplify payment management, handle multiple payment channels with its omnichannel payments capabilities, enhance the checkout experience and help offer diverse payment modes. 

 He further added, “Moreover, merchants can access a range of reporting and analytics features on the dashboard to track and analyses their payment operations and further aid in scalability. Formulated in a certain manner, PHOR will also be able to handle failed transactions with a smart and comprehensive approach.”

PHOR can process payments for advanced businesses around the globe through:

1. Enhanced customer experience

2. Omnichannel, comprehensive payment modes

3. Centralized and seamless payment operations

4. Complete control over data

5. Scalable and flexible payment platform

6. Single dashboard view of all recon and settlement data

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