Parag Milk Foods zooms on launching Avvatar Popped Chips
Parag Milk Foods is currently trading at Rs. 268.55, up by 15.10 points or 5.96% from its previous closing of Rs. 253.45 on the BSE.
The scrip opened at Rs. 254.05 and has touched a high and low of Rs. 274.90 and Rs. 254.00 respectively. So far 162875 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 377.20 on 13-Nov-2025 and a 52 week low of Rs. 178.35 on 30-Mar-2026.
Last one week high and low of the scrip stood at Rs. 274.90 and Rs. 244.00 respectively. The current market cap of the company is Rs. 3419.09 crore.
The promoters holding in the company stood at 40.49%, while Institutions and Non-Institutions held 13.36% and 46.24% respectively.
Parag Milk Foods has expanded its nutrition portfolio into the fast-growing snacking category with the launch of Avvatar Popped Chips, marking the next phase of the company’s journey from dairy to nutrition and now into new-age food categories. The launch strengthens Parag’s ambition to make protein more accessible across formats, occasions and consumer needs.
The launch builds on Avvatar’s growing portfolio of protein powders, ready-to-drink beverages and bars, with snacking emerging as the latest avenue to expand protein consumption. Together, these formats enable Avvatar to address a wider range of nutrition needs and consumption occasions, making protein a more relevant part of everyday food choices.
Available in Magic Masala and Pudina, Avvatar Popped Chips are non-fried and offer 10gms of protein per 30gms pack, priced at Rs 60, with no added sugar, no palm oil and no preservatives. The products are available on Avvatar website, Quick Commerce, Vending Machines and General Trade and Modern Trade. The new offering brings Avvatar’s protein proposition into a familiar snacking format, extending the brand beyond traditional active nutrition.
