Parag Milk Foods trades higher on the BSE
Parag Milk Foods is currently trading at Rs. 271.40, up by 3.20 points or 1.19% from its previous closing of Rs. 268.20 on the BSE.
The scrip opened at Rs. 268.95 and has touched a high and low of Rs. 279.50 and Rs. 265.70 respectively. So far 752904 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 377.20 on 13-Nov-2025 and a 52 week low of Rs. 178.35 on 30-Mar-2026.
Last one week high and low of the scrip stood at Rs. 279.90 and Rs. 246.90 respectively. The current market cap of the company is Rs. 3,392.09 crore.
The promoters holding in the company stood at 40.49%, while Institutions and Non-Institutions held 13.36% and 46.24% respectively.
Parag Milk Foods’ the premium farm-to-home dairy brand Pride of Cows has unveiled a completely revamped brand identity, bringing a younger, more dynamic and contemporary expression to the aspirational world the brand has always stood for.
Over the years, however, as the dairy category became increasingly crowded and communication became more product and category led, the distinctive lifestyle aspiration of Pride of Cows became less visible. The new identity is a deliberate step to bring that ambition back to the forefront and make the brand's distinctive character visible once again.
The transformation goes beyond a new logo. It is about creating a contemporary brand world that consumers can identify with. The new identity is younger, more dynamic and expressive, moving Pride of Cows beyond conventional dairy communication towards a lifestyle proposition built around nourishment, wellbeing, nature and intentional living.
Developed in partnership with Pollinate, the new identity brings together global creative expertise across typography, illustration, motion and sound. Marta Cerda Alimbau has contributed to the typography and logotype, Daria Lada to illustration, Emanuele Colombo to motion identity and Naren Chandavarkar to sonic identity. Together, these elements create a distinctive brand world that brings the farm, its ecosystem and the idea of intentional living into a contemporary expression, while staying rooted in the single-origin proposition that has always defined Pride of Cows.
