Our own chips in GenAI era best path to make customers` lives better: Andy Jassy
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Designing our own chips is the best path to makes our customers’ lives better and easier every day in the generative AI era, Amazon CEO Andy Jassy said on Thursday.
Jassy said that several years ago, when Amazon started pursuing building its own chips, “a lot of folks thought this was nuts”.
“We heard a lot of the same refrains you often hear — why make this investment, why invest in a team and all the other fixed costs to develop your own chip when you can buy from other suppliers?” Jassy posted on X amid the company’s ‘re: Invent 2023’ conference here.
He said that Amazon was lucky to find and join forces with the amazing Annapurna Labs team, who started with a chip (named Nitro) that offloaded security, networking, and some other virtualization functions from our servers so customers could use more of the server than they could before.
