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Liberty General Insurance Ltd. recently launched Liberty Assure, a new add-on cover designed to elevate the private car ownership experience through assured assistance and faster, more reliable service. The add-on strengthens Liberty’s motor insurance proposition by focusing on convenience, reduced downtime, and enhanced repair support, addressing key pain points customers face during claims and breakdown situations.

Liberty Assure offers a range of value-added benefits when a vehicle is repaired at a Liberty Authorised Repair Shops*, including priority repair and delivery, six-month assurance on workmanship, free engine tune-up, complimentary A/C check-up, free pick-up and drop, and wheel alignment and balancing for claims above INR 15,000. In addition, the add-on provides a waiver of compulsory deductible, helping customers significantly reduce out-of-pocket expenses at the time of claim.

The add-on also includes integrated vehicle assistance services, such as onsite repairs, flat tyre support, and vehicle relocation in case of a major breakdown. For electric vehicle owners, Liberty Assure extends support through vehicle relocation to the nearest authorized charging station or repair facility in the event of a run-out-of-charge situation, ensuring continuity of assistance across conventional and electric vehicles.

Speaking at the launch, Mr. Parag Ved, CEO & Whole-Time Director, Liberty General Insurance Ltd., said, “Motor insurance today must move beyond protection to delivering real, on-ground support when customers need it most. Liberty Assure, our latest product offering reflects this shift. It brings together priority service, quality assurance, and meaningful value additions that simplify the ownership journey and reinforce customer confidence. By reducing downtime, easing repair-related stress, and ensuring consistent service standards, Liberty Assure helps customers get back on the road faster, with greater peace of mind.”

Liberty Assure is available with Liberty General Insurance’s Private Car Package Policy, Bundled Cover, Standalone Own Damage Policy, and long-term private car policies, subject to applicable terms and conditions. With this launch, Liberty General Insurance continues to strengthen its customer-first approach, delivering practical innovations that enhance everyday mobility while reinforcing trust, reliability, and service excellence in motor insurance.

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