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Shares of India's Hindustan Unilever Ltd jumped nearly 5% on Friday, a day after the Dove soapmaker named a senior executive at its parent Unilever with "a strong track record" as its chief executive.

Priya Nair, president of Unilever's beauty and wellbeing business, will take over as CEO of HUL on August 1.

Nair "comes with a strong track record," Citi Research said in a note, adding it will watch for any strategy refresh after a period of relatively "tough performance" by HUL.

Management changes in the Indian consumer space have led to share rallies and performance improvements at firms such as Godrej Consumer and Colgate-Palmolive India, Citi said.

HUL's shares, rated "buy" on average, were up 4.7% at 2,521.5 rupees in Mumbai, making them the top gainers on the benchmark index. They have shed a tenth since 2023, after nearly doubling in the prior six years.

HUL has struggled to drive sales over recent quarters, with average volume growth of just over 2%, as it faces stiff competition from nimble new-age brands.

Nair will replace Rohit Jawa, who will step down less than two years into his five-year term. The move follows Unilever's leadership change in February.

Investec cited category-beating revenue growth, margin expansion and market share gains in the home care business that Nair led at HUL during 2014-2020.

Jefferies said the company may need to bring global brands to India as it faces pressure in beauty, foods, soaps and packaged tea categories.