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2025-12-12 02:27:04 pm | Source: Accord Fintech
Honasa Consumer surges on planning to acquire BTM Ventures
Honasa Consumer surges on planning to acquire BTM Ventures

Honasa Consumer is currently trading at Rs 264.65, up by 8.15 points or 3.18% from its previous closing of Rs 256.50 on the BSE.

The scrip opened at Rs 260.85 and has touched a high and low of Rs 268.95 and Rs 253.45 respectively. So far 198997 shares were traded on the counter.

The BSE group 'A' stock of face value Rs 10 has touched a 52-week high of Rs 334.00 on 09-Jun-2025 and a 52-week low of Rs 190.00 on 07-Apr-2025.

Last one week high and low of the scrip stood at Rs 274.00 and Rs 248.55 respectively. The current market cap of the company is Rs 8610.91 crore.

The promoters holding in the company stood at 34.97%, while Institutions and Non-Institutions held 34.65% and 30.36% respectively.

Honasa Consumer is all set to acquire BTM Ventures, the parent company behind Reginald Men, which was founded in August 2022 by Trisha Reddy Talasani. Reginald Men, a premium personal care brand for men, offers a curated range of men’s products, across personal care especially sunscreen and serum which is a focus category for Honasa. As part of the transaction, Honasa will acquire a 95% stake via a secondary purchase at an enterprise value of Rs 195 crore, subject to closing adjustments. The remaining 5% to be acquired after 12 months based on pre-agreed valuation criteria.

The acquisition marks a strategic expansion into the rapidly growing men’s personal care category and further strengthens Honasa’s presence in the South Indian market, where Reginald Men currently derives the majority of its revenue. With this addition, Honasa gains access to deep consumer insights, proven marketing playbooks, and strong brand resonance in the region, further accelerating its market share across southern markets. The brand also adds strength in categories like sunscreen and serums, which are focus categories for Honasa Consumer.

Honasa Consumer, doing business as Mamaearth, provides e-commerce services. The company offers baby, skin, body, and hair care products, as well as mosquito protection roll on and creams.

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