HEATTECH campaign featuring Kareena Kapoor Khan in FallWinter Campaign
Global apparel retailer UNIQLO announces the launch of its new Fall/Winter 2025 campaign, ‘Life with HEATTECH: In the Cabin’, featuring Bollywood icon and UNIQLO Brand Endorser, Kareena Kapoor Khan styled in the newly launched HEATTECH Extra Warm Cashmere Blend thermal. The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story capturing everyday moments of warmth, comfort, and timeless style.
“I love UNIQLO for its comfort, simplicity and its classic silhouettes. I have been a fan of HEATTECH and have been using it for all my winter travels. The newly launched HEATTECH Cashmere Blend is my instant favorite for its soft, comforting, and elegant appeal. I love its cozy and luxurious feel and how it perfectly fits in my everyday style,” said Kareena Kapoor Khan.
HEATTECH, one of UNIQLO’s most popular innovations, is a technologically advanced fabric that converts body moisture into heat, keeping people warm and comfortable in cold weather. The newly launched HEATTECH Extra Warm Cashmere Blend from the UNIQLO : C collection has a 9% cashmere blend to provide a soft and fluffy feel.
Set against the tranquil backdrop of a hill station, the campaign film follows Kareena Kapoor Khan as she enjoys a serene winter escape inside a cozy wooden cabin. Surrounded by the quiet charm of nature, she reaches for her new HEATTECH Cashmere thermal — her trusted winter and travel companion.
As the day unfolds, Kareena steps out to join friends by a crackling bonfire, layering her thin yet warm HEATTECH Cashmere thermal with a light PUFFTECH Vest. Each frame captures her signature warmth and understated elegance, embodying the comfort, versatility, and timeless appeal of UNIQLO’s HEATTECH.
The ensemble highlights how a light layer can offer lasting warmth and comfort without the need for heavy winter wear. Where HEATTECH brings refined warmth, the PUFFTECH Vest adds versatility, allowing Kareena to stay effortlessly cozy as she enjoys the evening outdoors. The scene beautifully reflects UNIQLO’s LifeWear philosophy of simplicity, functionality, and everyday comfort.
Link to Campaign Video: https://www.youtube.com/watch?v=ddEYOpY2cKk
Commenting on the campaign launch, Nidhi Rastogi, Marketing Director at UNIQLO India, said, “HEATTECH has been a winter favorite amongst our customers, globally. With the newly launched HEATTECH Cashmere Blend, we are redefining what warmth feels like. Combining innovative technology with the luxurious softness of cashmere. This campaign showcases the effortless comfort and sophistication that HEATTECH brings to winter dressing and travel. Kareena perfectly embodies the LifeWear values of authenticity and timelessness through this campaign.”
The 30-second film will be available across multiple channels, including digital platforms, print, outdoor advertising, and in-store displays. The HEATTECH Collection is now available at all UNIQLO stores and online at UNIQLO.com, inviting customers to experience the elegance and versatility of HEATTECH.
