Couple Tourism on the Rise: Romantic Getaways Driving Travel Trends in 2025
In 2025, couple tourism is emerging as one of the most dynamic segments of the travel industry, with romantic getaways topping the bucket list of millennial and Gen Z travelers. Travel platforms and hospitality brands are increasingly tailoring their offerings to cater to couples seeking meaningful experiences, secluded luxury, and bespoke adventures.
Trending Destinations for Couples
Recent data from leading travel portals reveal that Maldives, Santorini, Bali, Kashmir, and Tuscany are among the most searched destinations for couple getaways. In India, Coorg, Udaipur, Rishikesh, and Andaman & Nicobar Islands are seeing a surge in bookings by newlyweds and long-term partners looking to rekindle romance.
Key Trends Driving Couple Tourism
Experiential Stays: Boutique resorts and luxury homestays offering candlelit dinners, spa treatments for two, and nature-based experiences are in high demand.
Social Media Influence: Hashtags like #CoupleGoals, #TravelTogether, and #RomanticEscapes are trending on Instagram and Pinterest, inspiring young couples to travel together.
Wellness & Retreats: Wellness tourism is blending with couple tourism, with yoga retreats, silent getaways, and detox vacations becoming popular among urban couples.
Adventure with a Twist: From hot-air balloon rides in Cappadocia to private yacht tours in Croatia, couples are seeking adventure with a romantic angle.
Hospitality Sector’s Response
Brands like Taj Hotels, Airbnb, SaffronStays, and Club Mahindra are launching special couple packages for Valentine’s Day, anniversaries, and even “proposal vacations.” These include curated experiences like beachside dinners, couple photoshoots, and private cultural tours.
Post-Pandemic Priorities
Since the pandemic, couples are opting for privacy-focused travel, preferring villas, cabins, and glamping sites over crowded tourist spots. Customized itineraries and offbeat romantic trails are becoming more popular than mass-market tours.
