Centerfruit takes over the Delhi Metro transforming routine metro rides into unexpected moments
Centerfruit, from the house of Perfetti Van Melle, brings a first-of-its-kind disruptive twist to the Delhi Metro experience with its innovative campaign, ‘Metro Mein Laplap’— adding a new dimension that turns routine metro announcements into unexpected bursts of fun and flavor.
Just as Delhi metro commuters prepared for their usual station reminders, they were treated with cheeky announcements that added a delightful twist to their usual routine, reflecting the spirit of ‘Kaisi Jeebh Laplapayee’. Made in collaboration with Schbang, the campaign that kick started in the metro across Delhi NCR on February 5, left some commuters briefly puzzled by the unexpected messages while others were seen smiling and laughing, embracing the light-hearted spin on their journey. Quirky ad inserts disguised as Public Service Announcements (PSAs) brought a refreshing change to the monotony of daily commutes.
Speaking on this initiative, Gunjan Khetan, Marketing Director, Perfetti Van Melle India said, “Metro is an integral part of daily life for millions in Delhi, and we saw a unique opportunity to turn an everyday moment into something unexpected and joyful. ‘Metro Mein Laplap’ is our way of engaging with consumers in a truly never before manner—bringing our brand’s playful energy into the real world. With this campaign, we’re not just doing advertising—we’re disrupting how traditional advertising works and making each impression of our new campaign more surprising & impactful.”
Further, Chirag Shah, Vice President at Schbang said, "At Schbang, we believe in constantly finding creative ways to connect with consumers. With ‘Metro Mein Laplap,’ we saw an opportunity to turn something as routine as a metro announcement—heard by millions every day—into an unexpected burst of joy. By blending playfulness with surprise, we created a moment that doesn’t just entertain but embeds the brand effortlessly into people’s daily lives. It was about crafting an experience so unique and fun that it disrupts the monotony, lingers in their minds, and becomes a story they carry forward. Because when a brand makes you smile in the middle of your daily grind, that’s when it truly becomes unforgettable."
Just like Centerfruit’s signature liquid-filled chew, this metro takeover injects an element of surprise into an otherwise routine experience, making every ride a moment to remember.
Through this integration, Perfetti reinforces Centerfruit’s reputation as the ultimate choice for those craving an intense fruity experience. It’s a vibrant fusion of flavor, imagination, and joy—delivered in every delightful chew.
Above views are of the author and not of the website kindly read disclaimer
