Bharti Airtel gains on launching India`s first network-based, AI-powered spam detection solution
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Bharti Airtel is currently trading at Rs. 1764.35, up by 3.90 points or 0.22% from its previous closing of Rs. 1760.45 on the BSE.
The scrip opened at Rs. 1764.90 and has touched a high and low of Rs. 1778.95 and Rs. 1746.25 respectively. So far 589634 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 1778.95 on 26-Sep-2024 and a 52 week low of Rs. 896.00 on 01-Nov-2023.
Last one week high and low of the scrip stood at Rs. 1778.95 and Rs. 1665.90 respectively. The current market cap of the company is Rs. 1065621.77 crore.
The promoters holding in the company stood at 53.17%, while Institutions and Non-Institutions held 43.87% and 2.95% respectively.
Bharti Airtel has launched India’s first network-based, AI-powered spam detection solution that will significantly solve the issue of spam calls and messages for its customers. A first-of-its-kind solution by a telecom service provider in the country, the tool will alert customers in real-time to all suspected spam calls and SMSes. The solution is free of cost and will get auto-activated for all Airtel customers without them having to raise a service request or download an app.
Developed in-house by Airtel’s data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as ‘Suspected SPAM’. The network powered by state-of-the-art AI algorithm analyses various parameters such as the caller or sender's usage patterns, call/SMS frequency, call duration amongst several others, on a real time basis. By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately.
Additionally, the solution also alerts customers to malicious links received via SMS. For this, Airtel has built a centralised database of blacklisted URLs and every SMS is scanned in real time by a state-of-the-art AI algorithm to caution users from accidently clicking on suspicious links. The solution can also detect anomalies such as frequent IMEI changes -- a typical indicator of fraudulent behavior. By layering these protective measures, the company is ensuring its customers receive maximum level of defense against the evolving landscape of spam and fraud threats.
Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.
