Bajaj Electricals soars on inking pact to acquire Morphy Richards brand rights in India, neighbouring markets
Bajaj Electricals is currently trading at Rs. 370.50, up by 9.75 points or 2.70% from its previous closing of Rs. 360.75 on the BSE.
The scrip opened at Rs. 368.95 and has touched a high and low of Rs. 397.05 and Rs. 366.55 respectively. So far 207500 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 710.00 on 04-Jul-2025 and a 52 week low of Rs. 341.70 on 09-Mar-2026.
Last one week high and low of the scrip stood at Rs. 411.05 and Rs. 353.80 respectively. The current market cap of the company is Rs. 4260.80 crore.
The promoters holding in the company stood at 62.70%, while Institutions and Non-Institutions held 23.56% and 13.74% respectively.
Bajaj Electricals has signed definitive agreement to acquire the intellectual property and brand rights of Morphy Richards in India and select South Asian markets for a consideration of worth Rs 141.4 crore. This landmark move builds upon more than two decades of successful collaboration under licensing agreements and enables Bajaj Electricals to fully own and steer the Morphy Richards portfolio in India, Nepal, Bhutan, Bangladesh, Sri Lanka and the Maldives.
Morphy Richards, founded in the UK in 1936, has built a strong reputation globally for its premium, design-led home appliances and personal care products. In India, since 2002, Bajaj Electricals has nurtured the brand under licensing arrangements, making it one of the leading international brands in many product categories in the country. In 2022, the parties extended their trademark licensing agreement for 15 years, reaffirming the long-term commitment. With this acquisition, Bajaj Electricals will strengthen its multi-brand strategy, enabling deeper investments in innovation, design, and go-to-market execution.
