27-10-2023 11:28 AM | Source: Accord Fintech
Bajaj Electricals jumps on introducing new range of mixer grinders

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Bajaj Electricals is currently trading at Rs. 1031.00, up by 19.20 points or 1.90% from its previous closing of Rs. 1011.80 on the BSE.

The scrip opened at Rs. 1012.05 and has touched a high and low of Rs. 1031.00 and Rs. 1012.05 respectively. So far 893 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 1,247.67 on 17-Jul-2023 and a 52 week low of Rs. 935.35 on 12-Sep-2023.

Last one week high and low of the scrip stood at Rs. 1080.00 and Rs. 1006.75 respectively. The current market cap of the company is Rs. 11840.31 crore.

The promoters holding in the company stood at 62.85%, while Institutions and Non-Institutions held 22.55% and 14.60% respectively.

Bajaj Electricals has introduced a new range of Mixer Grinders featuring industry-first 'Military Grade Jars'. Characterized by 'unbeatable toughness,' the Military Grade Jars have been designed to withstand kitchen accidents and falls without sustaining dents or damage. Addressing the longstanding consumer concern, BAJAJ has innovated an industry-first and distinctive range of mixer grinders.

The 'Military Grade' Jars have been subjected to stringent testing and exhaustive assessments and comply with the globally recognized MIL-STD 810H military standard for rugged testing. Even the handles and lids have been reinforced to endure accidental drops, thus epitomizing longevity and resilience. They offer hassle-free and long-term usage for the consumers. The products are available in online and offline outlets. 

The BAJAJ Military Series Mixed Grinders feature the acclaimed DuraCut Blades with a lifetime warranty, setting new industry standards. The mixer grinders are available across wattage and in vibrant colours, offering various user-friendly features and fresh design language.

The brand has also unveiled an engaging digital campaign, reaffirming the brand's 'Built for Life' philosophy. The brand film underscores the strength and resilience of the 'Military Grade Jars,' showcasing their ability to effortlessly conquer daily grinding tasks - a reflection of the indomitable spirit of armed forces, who remain steadfast in the face of adversity.

Bajaj Electricals is an electrical equipments manufacturing company. It is engaged in the manufacturing of domestic appliances such as water heaters, mixers, food processors, microwave ovens, air coolers, steam & dry irons, etc.