Arjun Vaidya Backs KiranaPro with Undisclosed Investment, Joins as Mentor
KiranaPro, India’s fully ONDC-integrated, AI-powered quick commerce platform, has strengthened its leadership circle with Arjun Vaidya, Co-Founder of V3 Ventures, joining the brand as an investor and mentor. Inspired by KiranaPro's mission to empower 12 million neighbourhood kirana stores in the country with a tech-driven approach, Vaidya will also invest an undisclosed amount in the company.
Arjun will play a key role in shaping the company’s next phase of development. His expertise will be crucial in building strategic partnerships with leading D2C brands, while also exploring new opportunities to enhance KiranaPro’s AI-powered platform. As Mentor, Arjun will closely collaborate with KiranaPro’s leadership team, providing invaluable strategic guidance focused on the company’s growth, expansion, and product innovation.
Arjun’s entrepreneurial success, particularly as the founder and CEO of Dr. Vaidya’s, a new-age Ayurvedic products company, positions him as a valuable asset to KiranaPro’s journey. Under his leadership, Dr. Vaidya’s scaled rapidly, reaching 5,000 orders a day and building a customer base of 2 million across 16,500 pin codes. He also played an instrumental role in launching more than 80 products of the brand. His hands-on experience in scaling a consumer-facing brand will be instrumental in guiding KiranaPro as it extends its reach to millions of customers nationwide.
Deepak Ravindran, Founder & CEO, KiranaPro expressed, “Arjun's journey as a D2C pioneer and his deep understanding of India's consumer landscape make him an invaluable addition to our leadership circle. His decision to back our vision is a shot in the arm for the entire team. Arjun's mentorship will accelerate our efforts to build strategic brand partnerships and will help us scale KiranaPro into a nationwide movement for kirana empowerment.”
“KiranaPro is redefining how technology can uplift India's most trusted retail format—the kirana store. Having built and scaled a D2C brand from the ground up, I understand the power of combining digital innovation with deep consumer trust. I'm excited to support KiranaPro’s mission to empower millions of small retailers while bringing modern commerce to every corner of India.” said Arjun Vaidya, Co-Founder, V3 Ventures.
Since its inception, KiranaPro has made impressive progress, onboarding over 30,000 kirana stores and racking up close to 1000 daily orders across 35 cities. The company is now on track to onboard 1 million kirana stores and serve nearly 100 million customers by the end of 2025. With Arjun’s mentorship and strategic investment, KiranaPro is poised to continue its upward trajectory, solidifying its position as a leader in the digital retail space.
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