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Amazon Prime embodies the essence of discovering the ‘Joy of More’. With a single membership, customers unlock a multitude of benefits, ranging from reading, gaming, and music to shopping, shipping, entertainment, and beyond. This all-inclusive membership perfectly captures the spirit of "#SachMeinTooMuch," offering an unparalleled experience that enriches every aspect of their lives. Continuing with this thought Amazon Prime has returned with the second installment of the successful campaign Sach Mein Too Much campaign , a television and digital commercial that showcases slice of life situations between neighbors thereby highlighting the value that Prime membership offers through Free same-day delivery, unlimited savings and blockbuster entertainment.  

The campaign captures relatable scenarios to create an aspiration around Prime membership for new customers as well as highlights the benefits for existing customers. The two TVC’s (Multi-Benefit | Speed) showcase the benefits around speed, savings and blockbuster entertainment. Both films, reiterate other Prime benefits like same day delivery, 5% cashback on Amazon Pay ICICI Credit Card, wide selection, and entertainment. The campaign, also brings to life fun-loving Amazon Prime mascots – Boxtropolis, which have evolved to become more diverse and interactive.

Commenting on the campaign launch, Pragya Sharma, Director – Growth and Consumer Marketing, Amazon India said, “We operate in a highly dynamic consumer landscape, which required us to be agile to be relevant and continuously improve and innovate, working backwards from the ever-evolving consumers' needs. The second leg of our #SachMeinTooMuch campaign aims to accelerate awareness by reiterating the value our Prime customers will benefit from, through the unique offerings the Prime Membership Program has to offer."

Also speaking on this campaign, Media Monks - the creative partners who helped bring alive #SachMeinTooMuch said, “Media Monks India continues its partnership with, Amazon Prime's new campaign this year again by brilliantly infusing the thought of ‘Sach mein too much' into everyday life situations with subtle witty cues between two couples, showcasing the abundance of benefits that make Prime an indispensable choice. The beauty of these campaigns have always to see the Prime mascots that personify the different benefits interact with the humans and be a part of our everyday life. This again has been crafted by the experts at the Media Monks animation and the VFX team making it an enjoyable campaign.”

Amazon Prime has been designed to offer numerous benefits through a single membership. Check out the campaign videos here that showcase the essence of Prime:

Video 1 | Video 2

Every Day Made Better with Prime

Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership. In India, Prime members get free unlimited same day delivery across 1M+ products and next day delivery across 4M+ products on Amazon India, access to exclusive deals, early access to shopping events, exclusive access to our shopping event Prime Day; and unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 100 million songs in 20+ languages, ad-free and over 15 million podcast episodes with Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to monthly free-in game and benefits with Prime Gaming. Prime members can also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card. Go to www.amazon.in/prime  to learn more about Prime.

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