Affle 3i shines as its step-down arm to acquire AdColony Assets from Digital Turbine
Affle 3i is currently trading at Rs. 1465.00, up by 17.85 points or 1.23% from its previous closing of Rs. 1447.15 on the BSE.
The scrip opened at Rs. 1465.00 and has touched a high and low of Rs. 1,470.65 and Rs. 1,459.20 respectively. So far 106 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 2186.80 on 19-Sep-2025 and a 52 week low of Rs. 1251.85 on 23-Mar-2026.
Last one week high and low of the scrip stood at Rs. 1517.00 and Rs. 1401.20 respectively. The current market cap of the company is Rs. 20375.35 crore.
The promoters holding in the company stood at 54.92%, while Institutions and Non-Institutions held 34.56% and 10.51% respectively.
Affle 3i, through its wholly owned step-down subsidiary Affle MEA FZ-LLC (AMEA) (subsidiary of Affle International Pte) has entered into a definitive Asset Purchase Agreement to acquire AdColony Assets (Assets) from Digital Turbine, Inc. registered in the United States of America. As part of the transaction, all the strategic Assets, including the AdColony SDK for iOS and Android devices, tech platform, existing integration with in-app publishers and mediation platforms, the brand name, domain and the goodwill exclusively related to Assets, will be acquired by AMEA (Asset Purchase).
This Investment is strategic for Affle’s consumer platform business. The strategic Assets acquired have AdColony SDKs (Software Development Kit) for iOS and Android integrated with the publisher ecosystem, leading to an increased number of consumer touchpoints across the integrated consumer journey. This will improve the audience intelligence of the company’s Consumer Platform and drive conversions for Advertisers. Further, AdColony is a well-recognised brand name with long-standing relationships / goodwill which can help penetrate the developed markets more effectively.
