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Aditya Birla Fashion and Retail is currently trading at Rs. 230.95, up by 2.10 points or 0.92% from its previous closing of Rs. 228.85 on the BSE.

The scrip opened at Rs. 230.95 and has touched a high and low of Rs. 236.30 and Rs. 229.10 respectively. So far 414147 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 265.75 on 08-Feb-2024 and a 52 week low of Rs. 184.40 on 23-May-2023.

Last one week high and low of the scrip stood at Rs. 236.30 and Rs. 224.40 respectively. The current market cap of the company is Rs. 22006.62 crore.

The promoters holding in the company stood at 55.45%, while Institutions and Non-Institutions held 31.14% and 13.41% respectively.

Van Heusen, India’s premium fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail (ABFRL), has collaborated with Hungama’s Heftyverse to redefine the online shopping experience by leveraging the power of the 3D world. This groundbreaking association will offer consumers a one-of-its-kind fusion of entertainment and fashion.

Van Heusen is collaborating with Heftyverse by offering users a chance to express themselves in global styles and a variety in virtual fashion. Recognizing the transformative potential of immersive shopping experiences, the brand has partnered with Heftyverse to integrate distinctive styles into the virtual environment. At the heart of Heftyverse's offerings is Avatar Customization, which allows users to personalize their avatars with outfits from the brand.

Moreover, this unique offering not only enhances the user’s appeal on the virtual platform but also enables them to share their stylized looks on social media and effortlessly purchase the look in real life through the brand’s e-commerce platform. This purposeful move aims to drive platform adoption, enhance user engagement, and encourage e-commerce transactions. Beyond showcasing styles and designs, this collaboration marks a significant milestone in Heftyverse's evolution, redefining virtual fashion and promising users an unparalleled online immersive and shopping experience.

Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.