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01-01-1970 12:00 AM | Source: Accord Fintech
Tata Motors moves up as its arm launches new brand identity `TATA ev`
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Tata Motors is currently trading at Rs. 609.50, up by 2.95 points or 0.49% from its previous closing of Rs. 606.55 on the BSE.

The scrip opened at Rs. 611.20 and has touched a high and low of Rs. 613.00 and Rs. 609.00 respectively. So far 32338 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 665.30 on 26-Jul-2023 and a 52 week low of Rs. 375.50 on 26-Dec-2022.

Last one week high and low of the scrip stood at Rs. 619.00 and Rs. 593.50 respectively. The current market cap of the company is Rs. 202633.57 crore.

The promoters holding in the company stood at 46.39%, while Institutions and Non-Institutions held 35.23% and 16.99% respectively.

Tata Motors’ subsidiary -- Tata Passenger Electric Mobility has launched its new brand identity, TATA.ev, for the EV business. This new identity is aligned to Tata Motors’ commitment on sustainability & pioneering innovation as well as Tata Group’s focus towards community development. The new brand identity embodies the core philosophy of ‘Move with Meaning,’ unifying the values of sustainability, community and technology. It is the first step towards providing differentiated and meaningful experiences for customers in the form of a collective initiative to move towards an electric future that is better for the planet and its inhabitants.

As the EV offering grows, spurred on by surging consumer demand and a robust, thriving product lineup, customers expect a unique experience across all touchpoints, from the brand to the product and its ownership cycle. TATA.ev identified a clear need for a new consumer-facing brand identity that strengthens commitment to the future of mobility. 

Tata Motors is India’s largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands.