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A NAME TO MATCH ITS OFFERINGS 

Angel Broking has recognized that since its inception, it has come a long way and that its name should better resonate with all the services they offer. Now going by the name Angel One, the replacement of ‘broking’ with ‘one’ is meant to signify its evolution to a brand that now caters to the needs of young hopefuls seeking to explore the world of financial services. There has been a shift in the kind of mindset investors and traders have and the Angel One team has been able to catch onto it. This new name is in sync with the ambitions of the company that now seeks to be viewed beyond its broking offerings. It now offers an array of services that pertain to loans, insurance, and mutual funds apart from trading and international investment options.

REBRANDING STRATEGIES

Angel One sought to partake in a vigorous rebranding strategy in order to change the way the brand would be perceived by consumers in their communications with them. This meant that the logo was altered, and the word broking was replaced with one. The contemporary style of the brand is now reflected in the colors, font, and icons employed by the Angel One team. Each of these reflects the cool, modern, and tech-savvy nature of the company. The emphasis, therefore, is not on change but growth aimed at forging better connections with new-age audiences. By employing seamless brand architecture Angel One has better conveyed its additional offerings.

RTBs

As a zero brokerage, the Angel One brand is synonymous with transparency which is paramount given the industry within which it operates. Clients are assured of speed evident from the quick time frame within which an account can be opened. Their advisory services operating under ARQ Prime are worth mentioning as well.

#OneforAll

The way in which the Angel team has managed to create a single platform to address the varying needs of its customers is truly commendable. In fact, the usage of the word ‘one’ in the brand name highlights the Angel team’s desire to have their platform be viewed as a single solution to a wide range of financial needs. These financial needs could stem from customers that have varying levels of financial literacy to those that have different levels of financial investments and needs.

REBRANDING FILMS ON YOUTUBE

Angel One has created a wide range of films aimed at highlighting their rebranding on YouTube. 

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