Motilal Oswal Financial Services pays tribute to timeless advice imparted by fathers (they call it Dadvice) on the occasion if Father's Day!
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Celebrating International Father’s Day, Motilal Oswal Financial Services, a leading diversified financial services company, has today unveiled a heartfelt yet humorous campaign – ‘Dadvice’. The campaign takes the initiative to honour the timeless lessons imparted by "fathers," which everyone, whether they realize it or not, or passively listen to, applies to their everyday life; including their investment success.
The campaign by Motilal Oswal Financial Services– ‘Dadvice’ has a tagline “Valid In Life, as well as in Investing”, and aims to not only honour fathers but also the foundation they create by providing strategic advice that is timeless and transcends many fields in life. The three short and memorable videos showcase a real-life scenario each, wherein a father's advice has proved to be a true winner. The humorous stories end with a heartfelt note that highlights the principles and values instilled by the real-life superhero – ‘Dads’.
Sandeep Walunj, Chief Marketing Officer, Motilal Oswal Financial Services said, “Our 'Dadvice' campaign celebrates the time-tested wisdom (read advice) fathers provide, guiding us in many spheres of our lives, including investing. This Father’s Day, we highlight some of these witticisms by showing their applicability in life as well as in investing. We have also strived to make them memorable, relatable and, most importantly, implementable. As a leader, our endeavour has always been to drive financial literacy and best investing practices using incisive yet humorous examples that people remember for a long time”.
The impactful campaign stands tall as an example in the BFSI sector, where Motilal Oswal has been a guiding light to more than 4M+ investors over the last 35+ years. It highlights how ‘Dads’ have always been sharing their timeless wisdom, to genuinely help shape their child’s future and help them surpass challenges. And these apply equally well to investing as they do to other spheres of life!
Campaign Link:
1: https://youtu.be/LS3pgP336PA
2: https://youtu.be/wyhAiFdTQ-o
3: https://youtu.be/VF4xjhNzTSU
Credits:
· Ideation - In-house creative team
· Production House - Cultivate
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