Perspective El Nino`s effect on Rural recovery & FMCG sector By Avinash Pathak, Research analyst at LKP Securities
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Below View on El Niño's effect on Rural recovery & FMCG sector from Avinash Pathak, Research analyst at LKP Securities
During the concluded quarterly results commentary from some of top FMCG majors have been that they are witnessing some green shoots in rural markets as inflation has cooled off a bit. However, the adverse weather conditions could be a roadblock to this recovery. Rainfall deficit is a major cause of the rural slowdown because it affects crop sowing and farm income. Hence, El Niño conditions, if they happen, remain a key monitorable going ahead.
Above views are of the author and not of the website kindly read disclaimer
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