04-08-2022 01:32 PM | Source: Accord Fintech
Tata Consumer Products gains as its JV, Sabyasachi to launch limited-edition lifestyle drinkware
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Tata Consumer Products is currently trading at Rs. 812.60, up by 7.95 points or 0.99% from its previous closing of Rs. 804.65 on the BSE.

The scrip opened at Rs. 808.00 and has touched a high and low of Rs. 816.90 and Rs. 804.50 respectively. So far 42784 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 889.00 on 07-Sep-2021 and a 52 week low of Rs. 614.25 on 07-May-2021.

Last one week high and low of the scrip stood at Rs. 818.30 and Rs. 781.65 respectively. The current market cap of the company is Rs. 74484.42 crore.

The promoters holding in the company stood at 34.72%, while Institutions and Non-Institutions held 39.09% and 26.20% respectively.

Tata Starbucks, a 50:50 joint venture between Tata Consumer Products and Starbucks Corporation has entered into partnership with leading designer and couturier Sabyasachi Mukherjee to launch limited-edition lifestyle drinkware.

The 'Sabyasachi + Starbucks' collection will feature a range of lifestyle drinkware including ceramic mugs and stainless-steel tumbler. The Sabyasachi + Starbucks collection showcases an idea of Indian art, rooted in its multi-cultural heritage and celebrates the power of cross-cultural storytelling.

As part of the tie-up, both Starbucks and Sabyasachi will support 'Educate Girls' -- a non-profit organization with a focus on working towards improving girls' and young women's education across rural India.

Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.