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Apple is reportedly planning to release its long-awaited Apple TV+ movie and TV subscription service by November 2019. The Apple TV+ service is likely to cost USD 9.99 a month, matching the company's Apple Music and Apple News+. It will come with the standard free trial before the paid plan kicks in, Bloomberg reported. It is also speculated that Apple may offer the first three episodes of some programs, followed by weekly installments. The company's goal is to reach USD 50 billion in service sales by 2020.