Amazon Music, which comes under the e-commerce service's Prime benefits, is limited to the members who pay for the subscription that covers priority delivery, music, and video streaming as well. Amazon is now looking at introducing a new free music streaming service to rival Spotify. According to Billboard, Amazon has entered into discussions to launch a free, ad-supported music service. The service would be marketed through Amazon's Alexa-enabled Echo speakers. However, the purported service would offer a limited catalogue. To offer the music for free, Amazon has also offered to pay some record labels per stream. The service is likely to launch as early as next week.