FICCI Direct Selling Task Force welcomes the decision of the Department of Consumer Affairs, Government of Kerala to notify Direct Selling Guidelines in the state to promote smooth functioning of the business in the state. The guidelines were released by P Thilothaman, Minister for Food and Civil Supplies, Govt. of Kerala today in Thiruvananthapuram. Rajat Banerji, Chairman FICCI Direct Selling Taskforce said, "We thank the Government of Kerala for providing regulatory clarity and are confident that this will both, protect consumers and customers, as well as ethical business practices as the Guidelines offer clear differentiators between a good business model and others who may not follow global best practices.
In regulatory terms, Kerala has always led from the front, being the first State to issue Guidelines in September 2011. The Direct Selling industry has the potential to address unemployment and under-employment. FICCI offers to partner for better implementation of these Guidelines." Leena Jaisani, Assistant Secretary-General, FICCI said, "The guidelines would help create an appropriate environment for attracting more investments, help in job creation and enhance skill training in the direct selling sector alongside protecting the consumers’ interest."