Focussed on value retailing, Avenue Supermarts Ltd. (ASL) is one of the leading and most profitable supermarket chains in India with its flagship D-Mart stores. Spread over 45 cities in 9 states and 1 union territory, ASL has 117 stores as of Dec’16 covering retail business area of 3.6mn square feet. In the past few years, ASL has reported phenomenal growth with its net revenues, EBITDA and net profit increasing at 40%, 49% and 52% CAGR, respectively through FY12-16. ASL is coming out with an Initial Public Offering (IPO) of Rs18.7bn, which would be mainly utilised towards repayment/ prepayment of borrowings and construction/purchase of fit outs for new stores.
Strong Focus on Value
Retailing ASL aggressively pursues the strategy of EDLC (Every Day Low Cost)/EDLP (Every Day Low Price). On the one hand, this strategy is based on offering low prices to consumers on everyday basis (EDLP) rather than on promotional basis, while on the other hand, keeping the procurement and operational cost at the minimum level (EDLC). ASL’s customer acquisition/retention strategy is targeted at lower-middle, middle and aspiring upper-middle income level consumers.
Cluster-based Approach for Store
Expansion ASL follows the cluster-based strategy for expanding its retail footprint. It focuses on strengthening its presence in existing regions by opening new stores within a radius of few kilometres of existing stores. This enables ASL to have a better understanding of local needs and preferences resulting in a tailored offering to the consumers. Further, this strategy also benefits ASL in terms of achieving higher economies of scale through better supply chain management, inventory management and brand visibility.
Solid Footprint Expansion
Predominantly through Ownership Model Initially concentrating on Western and Southern India, the company has more than doubled its store count from 55 stores in FY12 to 117 stores in 9MFY17. Unlike other players, ASL pursues the ownership model for its stores which enables it to keep the fixed cost under control. Apart from rental savings, the ownership model provides the Company with a long-term competitive advantage over its peers.
Outlook & Valuation
ASL has delivered strong performance in the past few years with average Same Store Sales (SSS) growth of 24.4% from FY12-16 along with four-fold growth in revenues and more than five-fold growth in net profit during the same period. Its revenues and net profit stood at Rs87.8bn and Rs3.9bn with the highest ever EBITDA margins of 8.6% in 9MFY17. Based on annualised 9MFY17 numbers, the stock is available at an attractive valuation of 1.6x sales and 36.3x earnings. Considering the strong management bandwidth, high operating efficiency and superior financial performance coupled with attractive valuations, we strongly recommend SUBSCRIBE to the issue.
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